 Here at Sandtraks we are working to promote understanding, respect and pride in the unique culture of our Indigenous people.
Community Partnerships
We think that a quality product is only half the story. To achieve our vision, it must be a shared vision – which is why we work in close partnership with Indigenous communities. So we don’t just film people – we film communities that have embraced our films as way of preserving and celebrating their culture.
Putting our money where our mouth is
10% of profits from the sale of all Sandtraks education packages are donated to support featured communities. We offer to provide video training to the kids we film so skills are developed and young Indigenous people can document their own stories.
Rules for respectful filming
We consult extensively with the community elders at all stages of production and post-production. We only enter communities upon invitation from elders, and we respectfully seek permission to film every person, place and event.
We spend time in each community before filming to develop a personal relationship with locals and we maintain this relationship after we’ve left. We know we’re on the right track when the experience is positive and empowering for everyone.
Getting the right people on board
We team up with quality educators and other professionals to ensure you get the right expertise all in one place.
We work with a team that includes Aboriginal teachers and education officers to ensure we produce culturally appropriate and accurate material. Indigenous artists, actors and technical specialists also work with us to co-develop our products.
…a message from our founder
“I started out as a young self-funded cinematographer with the dream of making a difference.
My interest in photography and cinematography began when I was just a kid. I trained in news and current affairs but just couldn’t wait to get out there and explore remote Australia through my camera lens.
While traveling extensively I developed a close connection with many Aboriginal families. I soon got hooked on the beauty and ‘realness’ of the Indigenous way of life.
Like many Australians I got really frustrated with all the negative stereotypes of Aboriginal people in the media. They’re down right damaging, they’re limited and they miss everything that’s amazing and inspiring about this diverse culture.
That’s why I started Sandtraks. To use the art of film to help people see, feel, experience, understand, respect and hopefully cherish the Indigenous heritage of Australia”
George Fallon
| Personal Reference from Ken Nobin, Education Officer, Social Justice and Indigenous Education, Catholic Education, Parramatta.
"George Fallon has produced three DVD's for Catholic Education Parramatta over the past three years. His work is of the highest quality.
Just as importantly, George has the capacity to work with communities with the utmost respect. He is very aware of cultural protocols and has at all times worked with integrity and passion. His is an excellent listener and captures the essence of discussions with expertise. This is always done with genuine humility and acknowledgement of the richness of Indigenous peoples and cultures.
I have no hesitation in recommending George for any project that requires sensitivity, commitment and attention to the wishes of the communities."
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